30-May-09

Bulgari Unveiled Baselworld

Posted under Bvlgari

      Francesco Trapani, the chairman of the group Bulgari, which saw its sales watches to drop by 10% in 2008, made against misfortune good heart. “It is hoped that the end of the year will be better. 2009 is a important year important because we celebrate the 125 years of Bulgari. ” In addition to a great exposure of jeweler envisaged in Rome next May, the mark pays homage to the founder of the company, Sotirio Bulgari, while launching a collection of watches to its name. “This line is the fruit of the work of virtualization which we have undertaken for five years in order to sophisticate our offer”, Fmoorancesco Trapani continues.
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      Result: a sober design race and – for the first time, the Bulgari logo does not appear on the glasses of the models – and very clock making contents. The line counts a retrograde pink gold date with 14.600 euros, whose module to 100% was developed by Italian, one annual day of the month on retrograde date and a great complication with swirl and annual day of the month with two retrograde needles. This part of collector, limited to 30 specimens, is worth its heavy of gold: 177.000 euros. Simpler and also in limited edition, Sotirio Bulgari 125e birthday is satisfied to give the hour and the date, and dissimulates its movement under a lid officer.
      In a more sporting register, Breitling also blow its 125e candle in 2009. On his stand, stuffed to crack, the specialist in the stop watch of sport, which produces 230.000 models per annum, revealed his new gauge, B01. That is to say the first movement of stop watch entirely designed and manufactured by Swiss manufacture. Five years of development were necessary to work this part with wheels with columns which counts 346 components, is equipped with a change of fast date and has a reserve of walk of more than 70 hours. With B01, which is launched in Chronomat B0, Breitling enters the much closed circle of the Swiss marks able to manufacture this type of gauge. The company should produce 50.000 of them per annum. The price should turn in the neighbourhoods of 5.000 euros (for the version steel).

      2009 are also the occasion for the mark to celebrate the 40 years of the mythical Stopwatch-Matic, the first automatic stop watch of the clock making history, whose movement, gauge 11, was developed in 1969 in collaboration with Dubois-Dépraz, Heuer-Leonidas and Hamilton-Büren. It appears today in two versions: the first grows rich by a calendar and second the one perpetual day of the month. Good work.

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      Last drank not least, Beautiful & Ross and its famous BR01. Impetus five years ago, this watch, whose giant lines take as a starting point those of a dashboard of plane, became the best-seller of the company with more half of its sales. Beautiful & Ross into present this year several variations, of which the astonishing BR01 Radar where the hour is given by discs on a graduated dial which resembles a GPS… A series limited to 500 parts (3 500 euros).

      Lastly, with the BR01 Airborne, proposed with 3.950 euros and limited to 500 specimens, Beautiful & Ross the chart of the spectacular one plays. Here a watch with the time strange and seizing, whose case is built around an enormous death’s-head, emblem of the parachutists of US Airborne. Once the come night, the cranium returns to the life while becoming green phosphorescent. Perfect for those and those which do not have cold with the eyes.

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