With an undeniable success on the market of watch manufacturing, Bell & Ross is a brand that has been dedicating its attention on creating wristwatches that serve the most unconventional professions including bomb disarming, piloting, or diving. Manufactured under the most advanced technologies that assure the utmost resistance, the timepieces presented by Bell & Ross are considered instruments of high precision that can offer their owners many functions and extreme reliability.

        With just one declared purpose, that of creating practical timepieces, Bell & Ross was founded in 1992 after recruiting the best watch makers in the world, specialized in aircraft technologies and other professional fields of activity. With a strong technical background, Bell & Ross focused on manufacturing timepieces that would resist in the most extreme situations, from variations of temperatures, to water and space conditions.

        2010 brought another star watch from the part of Bell & Ross, a timepiece especially created to celebrate the 2010 Geneva Auto Show exhibition and which was inspired by the Peugeot SR1. The design of this watch imitates the version BR 01-97 Power Reserve watch, only that it represents the an updated version with a few more extra-functions and with a sporty-inspired design.

        The new Bell & Ross SR1 Concept Watch brings out an interesting vision of design based on a 46 mm in diameter case crafted from stainless steel. The proportions of the case allow enough space for the sophisticated mechanism equipping this watch and also, great legibility to the dial. The construction of the case can guarantee the safety of the mechanism even during a diving of 100 m deep.

        The dial makes use of a three-dimensional aspect that represents the most appealing feature of the new Bell & Ross SR1 Concept Watch. This sophisticated display of the functions was the result of state-of-the-art technologies combined with the talent and amazing know-how of the designers from Bell & Ross. The functions are displayed quite neatly and in a very original manner, the dial being characterized by brightness and extreme legibility. The dial of the new Bell & Ross SR1 Concept Watch presents an engraved scale that indicates the power reserve function, 4 over-sized Arabic numerals that mark the main positions of the dial and a date window located discreetly at 3 0’clock. The hands are crafted from nickel-plated steel, matching beautifully the over-all appearance of the watch.

Regarding its technical performance, the new Bell & Ross SR1 Concept Watch makes use of an ETA 2897 self-winding movement, a mechanism that can easily perform the functions of date and power reserve, along with guaranteeing the amazing reliability of the traditional functions of time.

        To make it even more authentic as an watch inspired by the Peugeot SR1 car, the designers decided to use for the strap the same material employed by the car for the upholstery. The color of the strap is creamy white and it adds a touch of refinement and sophistication to the watch, while matching perfectly the design of the new Bell & Ross SR1 Concept Watch.

Bell and Ross SR1 Concept Pictures Gallery