Bertolucci has had an incredible influence on the trends of watch manufacturing this year, especially when it comes to design. Its new Fall/Winter 2009 Collection of watches dedicates itself to women’s desires and expectations and celebrates femininity at its fullest. It was about time a watch brand came up with a fashionable, yet functional timepiece to impress the ladies out there and the new Serena “In the Air” has undoubtedly reached its purpose.

        The one thing Bertolucci has never dared to change was the core concept of the brand. What used to function as core values back in the brand’s early years seems to be working even nowadays, even though times are changing at an absurd speed. The distinctive signature of Bertolucci has gained its notoriety in time as people have started to realize that the 4Cs – Creativity, Curves, Comfort and Construction, were not just made up to sell the products of the brand and were not intended as promotional values, but that the 4Cs were as real as time. The 4Cs stand at the base of each Bertolucci creation and this represents the brand’s way of showing its appreciation and respect for its most loyal supporters.

        The year 2009 is dedicated to the ladies as Bertolucci has launched on the market its latest watch collection, the Serena “In the Air” Collection. The new watch collection displays a new image of the brand, an image preoccupied with elegance, femininity and refinement. The new image fits perfectly the women of today, those women, who live intense and active lives and who are always on the run. If there was a word to describe the intended concept of this new collection, then the world “casual” would be the most appropriate. By displaying natural and non-opulent design features, this new Betolucci Serena “In the Air” manages to impress the audiences. Inspired by Latin women, the watch has character and personality, it’s like its curvy and sensual lines speak in its defense.

        The new Bertolucci Serena “In the Air” follows on the success of the Olive Tree model, which was highly appreciated by the watch connoisseurs. The new Serena “In the Air” is even more elegant and classy than its predecessor and it brings tribute to feminine values. Made of a 40 mm in diameter stainless steel case, the watch is available in 2 versions, either black or white. The refinement touch is given by the diamond embellishments imitating the waves and by the fact that the designers from Bertolucci have managed to create a unique design which implies that the leather strap comes from inside of the watch and through the dial. Equipped with a Quartz movement and with a water resistance of 30 meters, the new Betolucci Serena “In the Air” is incapable of disappointing.

        Highly though of, the new Bertolucci Serena “In the Air” has proven to be the best time keeping companion for those who appreciate chic designs and functional mechanism. The new Bertolucci Serena “In the Air” has it all and purchasing it as a gift or simply for yourself will sure bring you satisfaction.

Bertolucci Serena “In the Air” Pictures Gallery