Longines, one of the most powerful watchmakers on the market, seems to have discovered the importance of marketing strategies when it comes to becoming worldwide known. The brand, member of The Swatch Group S.A. known as official timekeeper in many world championships or partner of international sports federations, has proven great devotion when it comes to creating elegant pieces of art paying a great deal of attention to detail.

        Longines has based its production on three major themes: tradition, elegance and sporty designs. The first category is perfectly represented by models such as: Longines Evidenza and Longines Spirit belongind to the Master Collection and the Flagship Heritage, Longines Clous de Paris, Conquest Heritage, or Les Elégantes de Longines belonging to the Longines Heritage Collection. The second category representing either contemporary or classic beauty is represented by timepieces such as: Longines Dolve Vita, Longines BelleArti or, last but demonstrating a great deal of professionalism, La Grande Classique de Longines. The third category and one of the most important, as the brand has basically focused on sporty accessories is also the most populated. The main objective of Longines is without doubt reaching perfection and improving performance and, watches such as HydroConquest, Conquest, GrandVitesse and Longines Admiral sustain its effort. Other examples are: The Longines Weems Second-Setting Watch, the Lindbergh Hour Angle Watch, the Longines Legend Diver and the Longines Istituto Idrografico R. Marina Watch.

        The Longines Weems Second-Setting watch is definitely eye-catching, and one of the most important details added by the watchmaker in order to transform it into an eye-catching accessories, is the exquisite case that has been polished in 18K pink gold.

        The Weems Second Setting watch is equiped with a self-winding movement-L699/ETA A07 that has been embellished with 24 rubies, it has functions such as: hours, minutes and seconds, a 46- hour power reserve and large arabic numerals. What makes the watch so special and wanted is most definitely the impresive case defined by elegance and beauty. Each watch has the case back fitted with an engraved, individually-numbered cover.

        Ingeborga Dapkunaite, Oleg Menshikov, Stefanie Graf, Denise Keller, Chi Ling Lin, Aishwarya Rai Bachchan, Andre Agassi, Aaron Kwok fu Shing, Peter Lohmeyer, Oleg Menshikov are some of the celebrities that have been the image of Longines over the years.

Longines Weems Second-Setting Pictures Gallery

        Longines, one of the most powerful watchmakers on the market, seems to have discovered the importance of marketing strategies when it comes to becoming worldwide known. The brand, member of The Swatch Group S.A. known as official timekeeper in many world championships or partner of international sports federations, has proven great devotion when it comes to creating elegant pieces of art paying a great deal of attention to detail.

        The latest creation signed by the house of Longines, the Longines PrimaLuna watch, is not only a watch embodying elegance and style but also a piece of jewelry impossible to resist.

        Considering the many significances the name chosen by the brand, can have, Longines manages to give simplicity another façade. The large variety of colors in which the watch may be acquired, makes it the right choice for any taste.

        Colors differ from silver to rose or yellow gold when it comes to cases, white, silver or mother of pearl in the case of dials, and blued, gilded or rose if talking about the hands. Not only that the watch can come in absolutely any taste, but also in four sizes, depending on buyer’s request.

        Longines defines beauty and elegance and definitely takes it to another level. Considering the marketing strategies developed by Longines over the years and that brand has managed to create such exquisite piece of art, it would have been a pity not to use as the image of Longines PrimaLuna watch, one of the most beautiful women in the world, and that is Aishwarya Rai Bachchan. The colaboration between the brand and the beautiful actress is anything but new, as she has been the image of Longines for the past 10 years.

        The Longines PrimaLuna watch is definitely an astonishing piece of jewelry embellished with precious diamonds symbolizing new beginnings, fragility and purity, all in a stylish accessory that just emanates elegance.

         Given the international prestige of this brand it’s not surprise that famous starts all over the world (from the States through Asia) have chosen to become the proud ambassadors of Longines, expressing the same value as the brand, “elegance is an attitude”. Some of the Longines ambassadors are: Stefanie Graf, Andre Agassi, Oleg Menshikov, Denise Keller and Peter Lohmeyer. Elegance starts not only with sophisticated designs, but most of all, it starts with the idea of quality and genuine value, and the watches introduced by Longines are proof that these are the brand’s top core values.

         The new watch presented by Longines was designed by the famous aviator Lindbergh for Longines and it bears his name. The watch goes by the name of Longines Lindbergh Hour Angle Watch and was created as a tribute to the first ocean crossing trip by plane, performed by Lindbergh.

         Just as Lindbergh’s flight across the Atlantic became legend so did this timepiece remained as a landmark timepiece for the Longines brand.

         The case of the watch is made of stainless steel and measures 47 mm in diameter. Large enough, this case provides space enough for the dial’s indications as to provide a spacious and simple appearance.

         The dial of the new Longines Lindbergh Hour Angle Watch provides many functions and it’s a very reliable timekeeping instrument. The dial displays the traditional functions of telling the time, a longitude scale, and is adorned with Roman numerals to indicate the hours. The indications are painted in black and blue on a white dial, giving the impression of watching on a map.

         The technical movement is produced exclusively by Longines and goes by the name of Longines L699, ETA A07 111 movement, providing 42 hours of power resistance. Although with a safely secured case back, this watch is not appropriate for diving or other water activities, as it has a minimum water resistance.

         The new Longines Lindbergh Hour Angle Watch comes on an alligator strap, chosen as to match the center beige sub-dial of the watch. The strap is and sewn with white stitches to recreate that old, vintage design concept intended by the Longines’ designers.

Longines Lindbergh Hour Angle Watch Pictures Gallery

         The famous design concept imposed by Longines back in the 1960’s is now resumed with the creation of the new Longines Legend Diver Watch, a timepiece inspired by the retro vintage look of the 1960s, approaching a slim and simple design.

         Although conceived for diving, the new Longines Legend Diver Watch amazes through elegance and simplicity, with round and classy design lines that catch the eye immediately. This design was inspired by the 1960’s model, but it brings its own modern contribution to the world of watch manufacturing, with its highly progressive technical mechanism called Longines L633, an automatic ETA movement that assures the amazing water resistanc of 300 meters. Every diver would remain impressed by such property of the watch and the fact that its design is even more appealing; make of this watch a best selling piece by Longines. What we didn’t mention about the movement activating this watch is that it provides a power resistance of 45 hours, yet another advantage of buying it.

         The case is made of stainless steel and it measures 42 mm in diameter. Although quite large, the slimness of the case compensates. The dial uses simple indications which are luminescent coated and Arabic numerals for the 12, 3, 6, and 9 o’clock positions and for the 15, 30 and 54 in terms of showing the minute. The logo of the brand and the type of movement, automatic, are specified under the 12 o’clock position. The simple design of the new Longines Legend Diver Watch is quite attractive and the fact that it even won a prize for sporty design offered by the La Revue de Montres magazine in France adds to its importance.

         The famous design feature specific to the diving watches proposed by Longines is the image of the diver presented on the back of the case, and this new Longines Legend Diver Watch makes now exception from this rule.

         The vintage appearance of this watch is given by its strap as well, which is made from a canvas material to suggest the resistance to water. The black canvas strap is sewn with white lateral stitches as to provide an interesting color contrast.

         The new Longines Legend Diver Watch has done well celebrating the 1960’s Collection of watches by Longines and will definitely turn into a collectible for the Longines fans worldwide.

Longines Legend Diver Watch Pictures Gallery

        The Longines Les Elegantes, released in 2009, is yet another masterpiece from this brand. This is undoubtedly the most luxurious timepiece that has come out of this rolling factory of innovative designs in the past few years. Innovation, improvisation and invention are the keywords on which Longines works, and the Longines Les Elegantes 2009 precisely tells the same story. Made for the tasteful only, this time piece has a glorifying air that will make you long for it, unless you go and buy one for yourself. But be careful, and make haste, because Longines has decided to give this time piece an exclusivity that none of the others have, and is thus rolling out only twenty pieces in a limited edition.

        The Les Elegantes series from Longines is being called the representative of the Art Deco movement. These watches have been rolled out in three different dial shapes – oval, tonneau and rectangular. The watch is completely created out of rich and pure 18 carat white gold, and is redefining the meaning of luxury in the field of watches. This series is decorated with the famous Top Wesselton WS diamonds, and depending on the shape you opt for, your watch will be studded with 56, 72 or 42 diamonds. The most striking feature is the decoration on the back and the middle portion of the watch, which, in yet another display of elegance, is hand-engraved. The watch also sports sapphire crystal that is resistant to any sort of scratches, and a silvered dial, on which twelve Arabic numerals are written. The backdrop of the dial is a minute track that is painted in black. People at Longines have done an experiment with the hands, painting the steel hands blue or black, and this, against the beautiful background of the dial, is looking exquisite.

        Coming to the technical aspects of the Les Elegantes series from Longines, the watch has a mechanism that is hand-woven, and is made on the L805 caliber, which is made by Longines itself. There are 17 rubies embellished, and the watch has a frequency of 21600 vibrations per hour. It also has a power reserve of 28 hours. The Les Elegantes series from Longines is very stylish, and is perhaps a luxury that is worth indulging in.

Longines – Les Elegantes pictures

        Longines, on the 29th May, 2009, at Agassi’s tennis academy, promptly announced the launch of this limited edition watch. Only 888 pieces of this legendary watch will be on sale. Nurturing the philanthropic nature of Agassi, Longines has come out with a humanitarian decision to support Agassi in educating further.

        The design of this watch is so engrossing that one just simply can’t take his or her eyes of it. The watch has an elegant sporty head and very unique feature in the dial which has promptly caused this watch to become famous. The gold in the symbol of the Andre Agassi Charitable Foundation has been highlighted. The case of every piece of the watch is a custom made thing, with a gleaming black tint. The most eye catching feature of this time piece is the glowing “8”, in orange, which commemorates Agassi winning 8 Grand Slams. The watch also features a L667 caliber scale and mach 2 tachymeter scale. The watch has an impressive dial; there are divisions for the hours and minutes, and a very small second’s counter. There is also a date indicator which is built in the watch. Longines has said that since the inspiration behind this watch has been another person, so to celebrate him, only limited ones should be manufactured, and so for now, only 888 pieces of this luxurious watch will be manufactured.

        The beautiful watch has its own aura, but the orange looking “8” on the dial add to its glory. This watch is suitably for people who are Andre Agassi’s fan, and those who can shell out that extra money for a watch. Definitely, the design and the appearance of the watch are such that everyone will want to buy it. Buy it and see people being jealous of your Longines. In addition, why should not they, because after all, the quality and finish of the Longines has never been complained about! Go buy Longines Grand Vitesse!

Andre Agassi 8 Grand Slams in Longines Grand Vitesse watch pictures

         The new watch is a treat to the eyes with a lot of attractive features. You cannot take your eyes off from the beautiful master piece. The stainless steel case with the blue strap stitched in white thread has enhanced the beauty of the time piece. You can easily read the time with the large and dark hour markers against a silver dial. The color of the hands is synchronized with the color of the strap in blue which has enhanced the aesthetics of the watch you wear.

         You will really appreciate the stainless steel flouted crown of the watch and may be glad to know that Longines is the first company to manufacture a watch with crown winding way back in 1880. It is not only the looks that attract you towards Longines Aviation Heritage SS Mens Watch. You can see the actual movement of the watch through the transparent back. You can be assured of the precision movement of the watch that is controlled by 37 jewels and are supported by the Swiss automatic Chronograph known for its acuracy. You may be surprised to know that the power of your favorite possession lasts for 42 hours. Even if you are at a depth of 100 meters of water, rest assured your beautiful time keeper will not let you down and still be doing its duty.

        The introduction of Longines Aviation Heritage SS Mens watch from Longines is backed by the experience gained over eighteen decades of watch making. Started by Earnest Francillon in Les Longines on the right bank of river Suze in Switzerland, Longines has come a long way. Watch making was a home industry in early nineteenth century in Switzerland. The watch parts were to be brought from different locations and assembled before being sold. It was not an easy task to convince watch part manufacturers to come below one roof in an organized watch manufacturing process. Earnest Francillon succeeded and the first watch manufactured below a single roof was released to the market in 1876 and the logo (winged hourglass symbol) was patented in 1880. You may be surprised to know that the logo winged hourglass symbol has already been carried on 30 million pieces.

        The hard work and the determination of the Longines have been recognized by various awards like the Diamond –International Academy Award and the Prix d’Honneur Award. The credit for manufacturing the first watch with a winding crown goes to Longines. The company was awarded a medal in the world fair held in Paris in 1870. Your decision of buying Longines Aviation Heritage SS Mens Watch will be the best decision of your life and the quality is assured as you are buying a watch from the leaders in the watch making and experts in making precision instruments. The looks and quality has been blended into the master time piece.

        With this idea in mind, Ernest Francillon purchased two adjacent plots on the right bank of the river Suze in Saint-lmier valley in Switzerland. The area was known as Les Longines. He was successful in convincing the various watch part makers to come and start making the parts in his factory. Ernest Francillon took a young engineer Jacques David to help him in manufacturing the various tools required in watch making. It was in the year 1876 that the first product of Longines watches manufactured completely. In the market, new factory was introduced. The company was using the logo (Winged Hourglass Symbol) since 1867. In the year 1880, the logo of the Longines (winged Hourglass Symbol) was patented. The company has the distinction of manufacturing the first watch with a winding crown.

        Longines developed a passion for manufacturing special watches for sports. Since 1952, the company has supplied the timers for Olympic Games fourteen times. The company has been supplying timers for equestrians, gymnastics, skiing, formula one, and aeronautics. Longines has been the official supplier of watches to record the world flight records. The company has won many international awards including the Diamond-International Academy award and Prix d’Honneur award. The company patented the fly back chronograph in 1930’s.

        Longines has mesmerized women by its Dolca Vita Diamonds 18 K L 51587166 watch. The watch is a perfect blend of gold and diamonds. The watchcase comes with an 18 k finish and has been polished impeccably. The watchcase is studded with 28 diamonds. The watchcase is 21 mm long and 17 mm wide. The watchband is of 18 k gold. The buckle can be deployed with a push button. The movement of the watch is controlled by 5-jewel movement quartz. The watch has a white dial and the markers are in gold line. The hands of the watch are also in gold color. An ideal gift for a woman you are in love with. All women will like the looks of the watch. The quality is assured when you are buying the watch from a company, which has a history of 180 years in watch making.

        The Longines Conquest Chronograph Series portrays, essentially, the brand’s elegance in sporting designs. Longines have had a history of rolling out quality sports watches, and this one is no exception. From the aesthetics of the bezel to the links, and from the cabochon crown to the case, all have been made out of extremely high quality ceramic. This piece shows a real blend of the glamour and the technical expertise of Longines. It can almost be said that this Longines Conquest Chronograph Series is marriage between steel and ceramic, and features both performance and elegance. This watch has sharp sports looking face which becomes the centre of focus the instant you see it. The Longines Conquest Chronograph Series watches may look simple, but their extreme functionality is proven.

        The Longines Conquest Chronograph Series gives a hint of adventure, and perplexes one with its spirit, which urges the user to go ahead, with full force, and get it what deserves to be his. This series of watches has been woven along the passion of discovering new horizons, attaining new heights, and daring to step your foot in a place where no one else has done ever.

        Coming to the appearance of the watch, the Longines Conquest Chronograph features a bezel that is fixed, and a crown which is mostly made up of ceramic which is white, black or grey in color. The ceramic material used is scratch proof and non allergic. The striking feature of the watch is the contrasts of the ceramic with the brilliance of stainless steel, and the sleekest and swankiest dial that has been put in place. As for the performance, the Longines Conquest Chronograph Series is water resistant to a depth of 300 meters, sports a screw in crown with a lateral protection sewn on to protect the crown and a safety clasp that is triple folding in nature. The case measures a hefty 41mm across in diameter, and is in pure stainless steel. The watch mechanism can be a self winding chronograph, or a three hand movement one. The Longines Conquest Chronograph Series looks fabulous when worn with a leather strap or a stainless steel bracelet.

        This model echoes the company’s expertise in the field of watch making. This is definitely a must buy for the connoisseurs of watches. Go buy!

Longines Conquest Chronograph Ceramic pictures

          The high-quality of  Swiss manufacturing technology can be found in Longines’ blood line and places the brand among the highest sector of the watch-making market.

     Longines’ mastery resides not only in its rich heritage but also in the well-known sporty performance, a matter of precision o the thousand part of a second, maybe less than that but also it’s found in the blend of attitude it’s a matter of purity of forms and spirit. The inimitable elegance and the classy style are both iconic for Longines, and the brand makes a clear stand about its place among the Swiss watch-makers defined by prestige sports. Longines’ craftsmen are inspiring their timepieces and create an excellence marked performance.

     The Admiral summers all the sporty spirit which gives time-measuring a whole new dimension and the 24-hours “2 time zone” series, featuring automatic-movement on a 24 hours scale placed on the bezel and an extra hand for the unexpected extra hours that can occur when you cross longitudinal lines. The Admiral series includes automatic mechanic chronographs equipped with tachymeter over the dial and a special date window at 6 o’clock.

     This classy model has an unmistakable elegance due to its sapphire-coated anti reflective glass which shows the black/chocolate/silver colored dial beneath it and its applied superluminova treated indices.  Robust and easy legible, symbolizing the strong masculine soul of a Longines watch with a bigger emphasized 12 the model makes clear stand about the force that characterizes the design of this brand.

     Moreover, entering the secrets of this model we find out that is can resist under 100 meters water depth due to its screw down case back and also, due to its screw in crown.

     Created to be admired and to make a clear stand about their owner’s refined taste, Longines Admirals sum the basic qualities of an ideal watch: precision, sobriety and robustness and are available in black/chocolate/silver combined with alligator strap or metallic bracelet and, being the object of desire of more people than those that can actually afford it the models have triple security folding clasp.  For a complete effect these models fit perfectly with a top-designer outfit, classy materials, and bring an air of strength and personality, of nobility and prestige.

Longines Admiral Pictures