The new collection meant to shock the audiences is the new Parmigiani Fleurier Atelier Collection, which presents us with watches of extreme delicacy and elegance. Designed to meet the most sophisticated of taste, the new timepieces escape the traditional standards of design and are created in absolute artistic freedom. The result is stunning, as the new wristwatches are characterized by supreme elegance, being acclaimed worldwide for their highly sophisticated appearance. A wristwatch for royalties and celebrities, that’s how people would describe this unique timepiece.

        The new Atelier Collection by Parmigiani Fleurier features watches that are seen more as artistic items, rather than as functional timekeeping instruments, due to their unique and innovative design. The dial of the watch is created as to match every design element, the strap, the materials used, everything. Equipped with two chronograph sub-dials, a date window at the 12 o’clock position and traditional hour, minute and second functions, the dial seems to be more like a miniature painting, rather than a conformist watch dial. The new Atelier Collection proposes different design versions for this watch, offering a glamorous version adorned with 444 diamonds, embracing a design of a breath-taking beauty. The other version, although artistic in nature, is less extravagant, offering a more serious and classy appearance.

        Given the extravagance of the Atelier Collection presented by Parmigiani Fleurier, the timepieces are produced in limited editions and are distributed only on special occasions. This makes them even more desirable, as the house of Parmigiani Fleurier is famous for its exclusiveness and distinctiveness.

        The artistic concept present in the design of the new Atelier Collection seems to be a hit for the Parmigiani Fleurier brand, as this collection is highly requested on the market and at special events. The new Atelier Collection will be promoted though a series of exhibitions meant to gain the well-deserved international notoriety of these timepieces. Starting in St Moritz in January 2010, the Collection will be introduced later on to the Middle East, Asia and the United States. Even though the watches are beautiful by nature and no publicity is requested in order to become popular, the house of Parmigiani Fleurier has decided to promote this collection internationally.

        The exclusiveness of the Parmigiani Fleurier brand is indisputable worldwide, as the company has come to produce incredible timepieces that are not just honored by Parmigiani Fleurier’s most loyal fans, but also by the watch connoisseurs, who have awarded international prizes for this brand as an acknowledgement of the perfection of the watches produced by this famous watch manufacturing house.

        Parmigiani Fleurier has always been interested in creating new and innovative timepieces, without forgetting the watch manufacturing traditional standards of quality, technical perfection and impressive designs. What started on a low profile with the Parmigiani Pershing collection in 2008 has now developed into becoming the new Parmigiani Pershing Asteria watch, a watch of extreme elegance and sophistication that has managed to draw the attention of the international media preoccupied with the watch manufacturing industry.

        Designed to recreate the idea of ocean, the lines of this watch are curved and the colors employed are blue and white. The case measures 42 mm in diameter and it’s surrounded by a unidirectional bezel. The new Parmigiani Pershing Asteria watch is available in two versions, one featuring a white gold case, while the other features a case manufactured from stainless steel material. The designers have seen fit to use as a main color for the dial, a mother-of-pearl light blue, as to hint to the depths of the ocean. This matches perfectly the delicate aspect given by the polished sub-dials and the hour markers present on the dial.

        Elegant indeed, the new Parmigiani Pershing Asteria watch is available on a variety of straps or bracelet, featuring different colors, or if it’s the bracelet’s case, featuring stainless steel links. The uniqueness of this watch is not given only by the pure and elegant design, but also by an individual number that all pieces from this collection bear.

        The main functions provided by this Parmigiani Pershing Asteria watch are: hour, minutes and small second functions, a 30 minutes counter and a 12 hours counter, a date window and a chronograph. All these are generated by the highly progressive self-winding PF334 movement, which was developed and manufactures by Parmigiani Fleurier alone. Also, this mechanism allows a 100 meter water resistance, as the watch was originally intended to serve the needs of divers worldwide.

        Parmigiani Fleurier has always been interested in creating new and innovative timepieces, without forgetting the watch manufacturing traditional standards of quality, technical perfection and impressive designs. The watches produced by Parmigiani Fleurier are the reflection of the brand as a company, the reflection of their values incorporated in their timepieces, so every new collection designed by this brand has to follow the core concepts set at the beginnings of the company, or as they call it, the seven reasons: beauty, rarity, uniqueness, expertise, restoration, independence and privilege.

        In 2004, Parmigiani Fleurier presented a collection of watches inspired by the Bugatti car, and which was to be extended this year with another incredible timepiece, the new Parmigiani Bugatti Tourbillon Concept Watch. What is absolutely amazing about this new watch is that it can be used with four different purposes, either as a timekeeping instrument that goes on the dashboard of the Bugatti car, as a classic and elegant wristwatch, as a pocket watch or simply as a table clock, when at home. This availability hints to Parmigiani Fleurier’s obsession for functionality, as the core concept of the brand has always been functionality and reliability over looks. Although the design features are never neglected and Parmigiani Fleurier has always presented innovative and modern designs, the best feature at a Parmigiani Fleurirer is its technical performance.

        The expertise of Parmigiani Fleurier in the watch manufacturing filed is based on years of technical innovation and technical know-how, and this new Parmigiani Bugatti Tourbillon Concept Watch is the full representation of the brand’s credo towards perfection in watch manufacturing.

        When used as an instrument meant to equip the Bugatti car’s control panel, the watch is easily adjustable through a single movement as to fit the control panel of the car. This was possible through a custom made design created by the designers from Parmigiani Fleurier. The wristwatch recreates a classic and elegant look and comes on a barenia calfskin strap and it’s usually successful amongst business men or man of extravagant tastes. The pocket watch version and the table version are less preferred by the watch enthusiasts, but that doesn’t mean they don’t admire the technical performance and the expertise behind such designs.

        The new Parmigiani Bugatti Tourbillon Concept Watch’s case is made of 18 K gold and its mechanism definitely rises to the quality of the manufacturing material. We’re talking here about a self-winding mechanism, which generates a power reserve of 7 days, more than any watch presented by the brand.

        As mentioned before, if functionality and timekeeping reliability were the intentions of Parmigiani Fleurier, then the brand has succeeded with the creation of the new Parmigiani Bugatti Tourbillon Concept Watch.

Parmigiani Fleurier Bugatti Tourbillon Concept Watch Pictures Gallery

        The Parmigiani Fleurier brand is worthy of our attention with the introduction of its newest timepieces on the market, the Kalpa watches. Dedicated to men and women, the Kalpa watches use different color versions for the dial and the strap. The Parmigiani Fleurier Kalpa watch for women uses as a main color pink, while the version for men approaches with style the color blue. Attractive enough, both models use as inspiration the theme of music and musicality, and the motifs presented on the dial of both versions are quite eloquent.

        The Parmigiani Fleurier Kalpa watches are very modern in appearance and present us with a very wearable design. A watch to fit any occasion, the new Kalpa watch amazes through its simple and delicate lines, while impressing us with its functional movement, assuring the highest level of time keeping precision.

        The piano keys printed on the dial add a touch of playfulness and modernism to the whole design, making of this watch a point of attraction for the people who first lay eyes on it. Definitely a piece de resistance, this young design will match even your most unconventional outfits. The dial features the main functions of a watch, hour, minute and second indicators and enjoys a high level of legibility.

        The stainless steel case of the Kalpa watch for the ladies differs from that for men; the ladies’ version uses a Kalpa Grande case version, while the men’s version uses a Kalpa XL case. The new Parmigiani Fleurier Kalpa watches are equipped with self-winding mechanical movements, assuring full reliability.

        Parmigiani Fleurier Kalpa watch is definitely a watch created especially for our contemporary times, as it celebrates music. Music has started to occupy a huge part in our lives today and this aspect starts to be reflected in the things that we wear, in the actions that we do or in the people that we meet. Music plays its role as a connector in an apparently chaotic world and it’s no wonder that Parmigiani Fleurier has chosen music as theme for its Kalpa Watches Collection.

        Parmigiani Fleurier Kalpa’s involvement in music is not a novelty for the watch connoisseurs, as the famous watch manufacturing brand has beginning to sponsorship the annual Montreaux Jazz festival, which this year will take place in Switzerland. Celebrities such as Lily Allen, Wyclef Jean, or even B.B. King were presented to this modern and beautiful timepiece. Needless to say that the watches received a very positive reaction from the people at the festival and are now worldwide appreciated for their non-glamorous and refined design.

Parmigiani Fleurier Kalpa Watches Pictures Gallery

        Just as the famous yacht brand, this watch called Pershing Zero Zero Two symbolizes achievement, greatness and luxury. It fits the wrists of those that know how to recognize quality and good taste, of those that appreciate both the technical perfection and the remarkable design.

        In terms of design, this Parmigiani Pershing Zero Zero Two is created by using astonishing balanced lines. The strap is very simple, yet elegant. You can either choose a natural rubber strap or a really refined and more pretentious stainless steel bracelet with satin-finished central links. The watch is also available on a highly feminine variation, using a Hermes Epsom calfskin strap with blue stitching and a bezel engraved with diamonds and sapphires. Still design-related, we have to mention the case, which comes in 3 different alternatives: stainless steel, 18 carat white gold and rose gold. Each case model matches the color of its strap. The case is sapphire anti-reflecting treated .This Parmigiani Pershing Zero Zero Two has a case-back engraved with a Pershing boat, as a tribute to the Pershing brand.

        The watch also includes a unidirectional rotating bezel, a tachometric measurement indicator and uses a Calibre Parmigiani PF 334 in-house automatic movement. The chronograph function is displayed through a central seconds hand, a 30-minute counter and a 12-hour counter. Also, the Pershing Zero Zero Two is equipped with a date indicator, located on the 6 o’clock position. The dial has rhodium-plated applique indexes and delta-shaped hands with luminous coating.

        By creating this exquisite timepiece, Parmigiani Fleurier has once more taught us the lesson of style, refinement, success and passion for quality.

Parmigiani Fleurier pershing zero zero two chronograph pictures

        Just like all limited editions, this watch fulfils the highest requirements regarding both its mechanism and design. The combination between style and functionality makes it even more attractive for those who appreciate quality. Proficient in every aspect, this Parmigiani Fleurier Tondagraph never ceases to impress and it’s a timepiece that many would want on their wrist.

        The case of this Parmigiani Fleurier Tondagraph is characterized by round and classic curves and it is made of 18 carat white gold. The watch has push buttons and crown and the strap is one of a very good taste and specific for the Parmigiani Fleurier creations. Although unique in appearance, this Parmigiani Fleurier Tondagraph maintains some of the main characteristics of the brand and so you won’t be surprised to see that the strap is made of elegant alligator skin with white gold buckle.

        Although at first sight it may appear as a watch that focuses more on the idea of design and elegance, rather than functionality, this Parmigiani Fleurier Tondagraph amazes the connoisseurs by its highly complicated technical details. The functionality of this watch is displayed on its dial. The dial allows the wearer to view the impressive tourbillon through the window located on the 6 o’clock position. The watch is also equipped with a seconds counter and a minute counter positioned on the 9 and 3 o’clock positions. The case back is transparent so we can easily see the caliber PF 354 which runs the functions of this Parmigiani Fleurier Tondagraph.

        Being the proof of the successful combination between classic look, precision and technology, this Tondagraph by Parmigiani Fleurier is one of the best models of the brand. It presents its qualities boldly, as a final signature of its perfection.

Parmigiani Fleurier Tondagraph Pictures

      Like any authentic piece, this Kalpa Hemispheres by Parmigiani Fleurier is something you will never regret buying. It fulfils the highest standards in Haute Horlogerie and represents a treasure for the watchmaking artistry. The elegant strap may vary according to each costumer’s preference. The strap is available either in full grain leather or in alligator skin. Another worth-mentioning aspect regarding its design is the material used for the case. The Parmigiani Kalpa Hemispheres is available in steel of 18 carat pink gold, depending on your preference, and its faces appear in blue, silver, graphite or tan shades, covering a wide range of tastes.

      Rather elegant in appearance, one would be surprised to hear about its functionality. Most people expect either functionality, or impressive design. This Kalpa Hemispheres proves to be a successful combination between the two. It is very unlikely for Parmigiani Fleurier to neglect aspects such as precision and functionality and so this watch is endowed with a second time zone positioned on the 12 o’clock position and a day and night indicator, apart from the center watch which also has a day and night indicator, but on the 6 o’clock position, right inside the sub dial for the seconds chronograph. Its 50 hours power reserve, and hand-made bridges, with “Geneva Stripes” are some other important details. Symbolizing traveling, this Kalpa Hemispheres is very much focused on the idea of time and the various time setting operations are performed via a complex system of clutches on the movement.

      This watch represents an example of proficiency in the watch-industry and everything about it reflects the essence of uniqueness and refinement.

Parmigiani Fleurier Kalpa Hemispheres Pictures

      Being inspired by the Bugatti car, this watch tries to capture the essence of the idea behind this car, which is its phenomenal performance. The Parmigiani Fleuruer Bugatti Type 370 is quite remarkable in its own right. One of the unconventional design elements presented is the display angle. Parmigiani Fleurier has chosen to place the time on the side of the case in lateral position, allowing the person who is wearing it to read the time even without lifting his hand from the wheel. I would say this is a rather smart idea if we are to think of the reachable speed of a Bugatti car. This unconventional design took three years to engineer, but I think you would all agree with me when I say it was worth it.

      The time on this Parmigiani Fleurier Bugatti Type 370 is displayed on an arrangement of brown and white dial, accentuated with rose gold hour markers and luminescent coated hands. The case is made of an 18 carat gold material and it matches the brown leather strap. The watch requires winding every ten days and is accompanied a pen shaped electric tool that can rewind it in 5 seconds time.

      Apart from the rose gold version, this Parmigiani Fleurier Bugatti Type 370 is also available in white gold edition. If one is to enjoy the benefits of the elite then one should not deny himself the right to purchase this fine timepiece by Parmigiani Fleuruer, even though is at the amazing price of $274,000.

Parmigiani Fleurier Bugatti Type 370 Pictures