Partnerships between famous watch making brands and different brands activating in the sports industry are no longer a mystery to anyone. Watch making brands sponsoring sport events has come to be a normal practice nowadays, as this is known to be not only a marketing strategy for the watch making brands, but also a way to encourage fair-play, competition and active life-style.

         The most recent partnership between JeanRichard and MV Agusta Motorcycle has been received with great admiration and respect from the international media and from representatives of the two brands as well. Inspired by fair play and speed, the designers from JeanRichard have come up with an exquisite collection dedicated to this particular partnership. The name of the collection is the Chronoscope “Brutale” Collection, being inspired by two Italian models of Agusta motorbikes.

         To celebrate this partnership it was normal for JeanRichard to go for a sporty and masculine design, meant to touch the personal taste of those active men preoccupied with sports and speed. The result was this distinctively realized collection which mixes elements of extravagance with old school sporty features. The case of the new watches, measuring 43 mm in diameter is made of stainless steel, but completely covered in black rubber. The black design is maintained by the carbon fibre used at its manufacturing, and like most sport’s watches, this one two is based on a mixture of the red and black color.

         The dial of the new JeanRichard Chronoscope “Brutale” Watch is equipped with three sub-dials, each of them telling a different function. The design of these three sub-dials is meant to recreate the look of a motorcycle dashboard, this being the way of best celebrating this fruitful partnership.

         A tradition by now, the new collection of watches JeanRichard Chronoscope “Brutale” is equipped with the original JR1000 self-winding mechanical movement, providing the watch with the best accuracy and the best technical performance. The beautifully crafted mechanism can be admired through the sapphire crystal back, which bears another flattering inscription for the MV Agusta Motorcycles, its logo.

         The appearance of these watches is quite masculine and rough, and the color theme used, the combination of red and black, seems to capture best the idea of speed and playfulness. The watch is equipped with a tachymeter, whose indication are adorned on the bezel and the main functions of the watch are indicated through traditional and standard indicators. The only difference is that the hour indicator is arrow shaped, while the seconds indicator is very slim compared to the rest.

         The new JeanRichard Chronoscope “Brutale” watch has a black strap, a color that matches perfectly with the design of the watch. Known to be celebrating this partnership, this extremely professional collection of watches has had a huge success and ever since it was launched on the market, the watch enthusiasts have queued up to buy a watch of such good reputation. The logo of the MV Agusta Motorcycles is just a bonus, as real watch connoisseurs know that the true value of this watch resides in its technical performance and in it extremely well-thought design.

JeanRichard Chronoscope “Brutale” MV Agusta Watches Pictures Gallery