To choose Pierre DeRoche between other brands of watches is definitely an educated choice, as this is a brand whose vision of watch manufacturing has brought it to the peak of this industry. Established in 1937, the Pierre DeRoche watch making brand is the creative and innovative outburst of the Dubois family, composed of more than four generations devoted to revolutionizing the techniques of watch manufacturing and passionate for Haute Horology. The person who takes care of the business nowadays is Pierre Dubois, who has maintained the highest standards introduced by its great-grand father back in 1937 and keeps the Pierre DeRoche brand in the attention of the watch-oriented public.

        Amongst the watches to be revealed at Baselworld 2010, the new Pierre DeRoche Grandcliff Milady will surely be a piece of interest as it is manufactured by following the best of the watch making legacy of the Dubois family. A timepiece whose designs impresses at first sight, the new watch introduced by Pierre DeRoche seems to put great emphasis on femininity and extravagance. With discreet details the designers have managed to make up a design that would soften the hearts of the most pretentious women and with amazing details of technical performance, would definitely convince them of its high proficiency when it comes to time keeping.

        A beautiful polished stainless steel case surrounded by a diamond-adorned bezel makes from this watch a rather accessorizing timepiece as it approaches details of jewelry making techniques. The new Pierre DeRoche Grandcliff Milady is composed of a 42.5 mm in diameter case whose polished surfaces match perfectly the brilliance of the 64 diamonds applied on the bezel. The case’s construction assures 100 meters of water resistance, both its sides being covered with sapphire crystal.

        Renowned for their extra-sophisticated mechanisms, the house of Pierre DeRoche proposes this year too a highly progressive technical movement to equip the new Pierre DeRoche Grandcliff Milady Watch, more specifically, the automatic Dubois Depraz Caliber that can offer extreme reliability. This reliability is measured through the existence of technical features such as a date function, a chronograph function for 60 minutes and also, the traditional functions of hours, minutes and seconds. All these functions are accurate in any circumstances, due to the progressive movement and to the case’s construction that prevents any damages to the mechanism.

        The dial of the new Pierre DeRoche Grandcliff Milady Watch has a sunray pattern and it features Arabic numerals for the hour markers. The main functions are indicated through blue steeled hands while the 60 minutes chronograph’s function is displayed through a sub-dial located at 9 o’clock. The date window is under 12 o’clock and the dial also presents the logo of the brand above 6 o’clock.

        The strap accompanying the new Pierre DeRoche Grandcliff Milady Watch is made from leather and it’s fitted with a steel folding claps. A watch that’s worth all your money, the new Pierre DeRoche Grandcliff Milady Watch definitely guarantees attention.