There are brands and items that have become from simple product providers, or products, famous cultural icons. Just like Mercedes Benz is synonymous to status achievement and the best deal you can get on a car, so is Tag Heuer an icon of watch manufacturing and also the best deal you can get on a watch. Tag Heuer’s top position amongst other watch manufacturing brands has nothing to do with luck or chance, but it has everything to do with the passion, talent and effort of its designers who have always been interested in developing innovative mechanisms and impressive designs that would take this brand on the peaks of its success.

        TAG Heuer creates timepieces by following the highest standards regarding quality and technical performance, so you can be sure that each new model released by this brand could be considered a collectible of the TAG Heuer brand, or simply a masterpiece of Haute Horlogerie. Ever since 1860, TAG Heuer has been regarded as a promising brand of watch making that through its pioneering techniques and innovative designs has managed to gain a good reputation in an over-competitive industry. This year, Tag Heuer has associated its name with one of the best selling car manufacturers in the world, Mercedes, and has manufactured a timepiece inspired by the SLR Mercedes Benz car, called Tag Heuer Men’s SLR Mercedes Benz Automatic Chronograph Watch.

        The new Tag Heuer Men’s SLR Mercedes Benz Automatic Chronograph Watch approaches a black design completed by white detailing. The stainless steel case of the watch measures some generous 46 mm in diameter, assuring the best legibility for the dial. The dial of this extremely appealing timepiece is all black and it features two sub-dials for the chronograph’s functions, Arabic numerals for the minutes and also a date window that provides the date, showing the previous and the future days as well. The bezel surrounding the case is inscribed with a tachymeter scale and also a SLR specification.

        The two sub-dials provide the measurement for the 60 seconds and 30 minutes counters, functions which are available due to the mechanism equipping the new Tag Heuer Men’s SLR Mercedes Benz Automatic Chronograph Watch. We’re talking here about a Swiss-made automatic chronograph self-winding movement that, apart from the already mentioned functions (chronograph, standard functions of hour, minute and second, date function), it can also provide 100 meters water resistance.

        The new Tag Heuer Men’s SLR Mercedes Benz Automatic Chronograph Watch comes accompanied by a black rubber strap and it doesn’t come cheap at all, being estimated at $3,995.