1-July-10

Urwerk UR-103 Joaillerie

Posted under Urwerk

       Established not so long ago, the Swiss watch-making brand of Urwerk represents the union of two passionate watch-makers who also happen to be brothers and one talented designer and artist called Martin Frei. On a quest for creating revolutionary timepieces, the three founding fathers from Urwerk are driven by the passion of creating distinctive watches with irresistible designs and out of the ordinary technical movements. Imagination plays a huge role in the manufacturing of the Urwerk watches and proficiency in manufacturing technical details assures the well-deserved reputation of this brand.

       Presenting luxurious timepieces equipped with flawless mechanisms and displaying exquisite contemporary designs, Urwerk has come to be seen as a brand that said no to conformism and to the over-rated traditional features of design. Extremely effective, all designs proposed by Urwerk are worn by royalties and celebrities worldwide.

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       Following the successful concept of the UR-103 watch introduced back in 2003, Martin Frei, the designer from Urwerk, has come up with a sophisticated version of the model, called the new Urwerk UR-103 Joaillerie Watch. The design comes completed by diamond adornments and the new model will be distributed in a limited edition due to the expensiveness of the materials employed.

       The case respects the same measures as the initial model, measuring 50 mm x 36 mm, with 13.5 mm thickness. The available material for the case is white gold and the element of attraction at this new watch is definitely its exterior surface set in diamonds. The case is adorned with 294 diamonds, from which 174 have been placed on the dial, 60 of them on the crown, while the rest of 60 on the buckle. Extremely sophisticated, if not extravagant in appearance, the new Urwerk UR-103 Joaillerie Watch will definitely turn some heads around.

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       The dial bases its time display on the revolutionary approach to design proposed by Urwerk and which features orbiting satellites inspired by rotating planets. Just like the initial model, the new Urwerk UR-103 Joaillerie Watch is equipped with a control board located on the back of the watch, placed there to adjust the functions available and also to show the chrono meter indicator, along with the indicator for the power reserve, which can provide up to 43 hours of power reserve.

       The technical movement on this new Urwerk UR-103 Joaillerie Watch represents the talent of the two watchmakers Felix and Thomas Baumgartner that cover the technical aspect at Urwerk. The self-winding movement offers extreme reliability while being concentrated on a revolutionary concept featuring the display of time in both analogue and digital fashion through satellites indicating towards the minute semi-arch.

       The new Urwerk UR-103 Joaillerie Watch is fitted with a strap crafted from black alligator leather that comes connected with the case through invisible lugs. The elegant strap is equipped with a white gold buckle to assure the best safety and it offers extreme flexibility to the wrist.

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