One of the most prestigious brands of watch manufacturing, Zenith continues to shock the audiences with advanced technologies of watch manufacturing, innovative designs and highly progressive technical features. The story of each and every timepiece introduced by Zenith was successful and in terms of market preferences, the Zenith watches were always in the customers’ top preferences. The vintage and chic appearance of the Zenith watches makes them extravagant through simplicity and refined through the delicacy of the design lines.

        Another accomplishment by Zenith gave birth to the new Zenith Elite 681 Ultra Thin watch, a seductive timepiece that generates amazing functionality. The new watch launched by Zenith maintains the slim appearance specific to Zenith watches and its design features a 40 mm in diameter case, being just 3.81 mm thick. Impressive in its elegance, the case is roundly-shaped and crafted from either 18K rose gold, or for a less-pretentious look, from stainless steel. The traditional design of this watch is what attracts people immediately, reminding them of the first watches introduced by Zenith. The success of a brand is estimated by people’s capacity to recognize that brand in the products they see on the market, to recognize the distinctive approach of design that made it unique in the watch manufacturing industry and Zenith is surely a recognizable brand in this over competitive industry.

        Both the back and the top of the case are covered in sapphire crystal, which is scratch resistant and manufactured by the most advanced techniques to be extremely resistant to accidental falls. The transparent case back gives the opportunity to admire the mechanism equipping the new Zenith Elite 681 Ultra Thin watch that was engraved with a Cotes-de-Geneve motif. This movement is characterized by slimness and is extremely accurate and functional considering the reduced amount of space that it requires. The new Elite 681 self-winding caliber presents a 50 hours power reserve capacity and it represents a result very much appreciated by the designers from Zenith.

        The dial brings style and elegance, being available on many color variations and presenting just the indispensable features in watch manufacturing, the functions of hours, minutes and seconds. Quite unexpectedly, the function of the seconds is displayed through a discreet sub-dial located near 9 o’clock. The logo of the brand is also present under 12 o’clock position. The hour markers indicating the main functions of the watch are made from the same material as the case, either rose gold or stainless steel, providing unity and harmony to the whole design of the new Zenith Elite 681 Ultra Thin watch.

        Definitely a watch for those who prefer simplicity and minimalist style, the new Zenith Elite 681 Ultra Thin watch represents the voice of those times when less really meant more and when purity seemed more seductive than extravagance.

        The new Zenith Elite 681 Ultra Thin watch is available on a leather strap that can be either black or brown and that comes equipped with a folding clasp made from stainless steel or 18 K rose gold.